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1 push distribution strategy
марк. стратегия проталкивания товаров* (маркетинговая стратегия, основанная на усилиях разместить товар среди оптовиков, которые затем сами пытаются продать его розничным торговцам, а последние — конечным потребителям)Syn:See:
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стратегия энергичного подталкивания распространения товаров: маркетинговая стратегия, основанная на усилиях разместить товар среди оптовиков, которые затем сами пытаются продать его розничным торговцам, а последние - конечным потребителям; см. pull distribution strategy.Англо-русский экономический словарь > push distribution strategy
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2 pull distribution strategy
марк. стратегия вытягивания товаров* (маркетинговая стратегия, основанная на попытках побудить клиентов спрашивать в магазине товар, рекламу которого они видели, и тем самым побуждать магазины заказывать эти товары)Syn:Ant:
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стратегия "вытягивания" распространения товаров: маркетинговая стратегия, основанная на попытках побудить клиентов спрашивать в магазине товар, рекламу которого они видели, и тем самым побуждать магазины заказывать эти товары; см. push distribution strategy.Англо-русский экономический словарь > pull distribution strategy
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3 push strategy
марк. = push distribution strategy* * *стратегия «выталкивания»маркетинговая стратегия продвижения товаров, побуждающая оптовых и розничных торговцев предпринимать энергичные усилия по доведению товаров производителя до конечного потребителя
См. также в других словарях:
Push–pull strategy — The business terms push and pull originated in the marketing and advertising world,Fact|date=April 2007 but are also applicable in the world of electronic content and supply chain management. The push/pull relationship is that between a product… … Wikipedia
Push technology — Push technology, or server push, describes a style of Internet based communication where the request for a given transaction originates with the publisher or central server. It is contrasted with pull technology, where the request for the… … Wikipedia
Distribution (business) — Marketing Key concepts Product marketing · Pricing … Wikipedia
push strategy — A strategy that makes use of a company s salesforce and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to … Big dictionary of business and management
push strategy — / pυʃ ˌstrætədʒi/ noun 1. an attempt by a manufacturer to push the product towards the customer 2. an attempt by a producer to persuade distributors to take part in the marketing of a product, so ‘pushing’ it through the distribution channel … Marketing dictionary in english
pull strategy — A strategy that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and … Big dictionary of business and management
Pesticide — A cropduster spraying pesticide on a field Pesticides are substances or mixture of substances intended for preventing, destroying, repelling or mitigating any pest.[1] A pesticide may be a chemical unicycle, biological agent (such as a virus or… … Wikipedia
Competitor analysis — in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling … Wikipedia
Supply chain management — (SCM) is the process of planning, implementing and controlling the operations of the supply chain as efficiently as possible. Supply Chain Management spans all movement and storage of raw materials, work in process inventory, and finished goods… … Wikipedia
Mobile marketing — Marketing Key concepts Product marketing · Pricing … Wikipedia
Mobile Marketing — can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone (this is an example of horizontal telecommunication convergence). Second, and a more… … Wikipedia
